Make It a December to Remember with Lexus “Check In For Charity” Social Campaign

Automaker’s new app lets fans raise up to $100,000 for Boys & Girls Clubs of America TORRANCE, Calif. — Coffee shops, malls, restaurants, concert venues, even the office are all check-in locations that can help raise money for a good
Dec 4, 2012

Shift Women’s Objections about Car Leasing

PITTSBURGH, PA. — Women are now the fastest growing segment of new and used car buyers. The latest reports project that new vehicle sales are expected to rise to 14.5 million this year, with an estimate that 25% of that total will be from lease
Nov 29, 2012

STRATA Survey: Emerging Social Media Platforms Growing Market Share With Advertisers

CHICAGO — Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and sellin
Nov 28, 2012

Learning to Compensate your Business Development Team, Do you Know How?

By the time you are at the point of considering how you want to compensate your business development center team, you have committed to the program and have decided what type of BDC you will have: A large, full service BDC that includes customer serv
Nov 28, 2012

SureSale Launches Mobile Certification and Online Marketing Platforms

VENICE, Calif. — SureSale™, the certified pre-owned (CPO) marketing program that is changing the way used vehicles are bought and sold, today announced the launch of its new mobile and online platforms designed to increase dealer autonomy in
Nov 27, 2012

Mapping Mario’s Mind: Why real sales success isn’t the next up

I learned how to earn real money in this business years ago from a co-worker, Mario. Mario owned the sales board, but he rarely if ever took an up. Until I figured Mario out, he made my green pea life miserable. He never stood point waiting for ups o
Nov 27, 2012

2013 Dodge Charger Daytona Set to Debut at the Los Angeles International Auto Show

Los Angeles – The 2013 Dodge Charger R/T is one of the best performance sedan values on the market, and now it’s about to get even more distinctive. Debuting at the 2012 Los Angeles International Auto Show is the re-introduction of the legend
Nov 26, 2012

Superstorm Sandy Incentivizes Car Leasing

HAUPPAUGE, NY – Superstorm Sandy wreaked havoc and widespread power outages on Long Island, metropolitan New York and coastal New Jersey, resulting in overwhelming damage to many homes, communities and vehicles.  This, in turn, has led to an upsu
Nov 22, 2012

Knowledge is Horsepower

Recently I was shown a Facebook conversation thread where a young woman was complaining to her male friend that her car was giving her problems. The friend confidently advised her that it was definitely her flux capacitor and that she should take the
Nov 21, 2012