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Dealer ManagementDealer/GM NewsLeadershipSales ManagementSales StrategiesTrending Industry NewsVideo
Witt’s Wise Words: Authentic Sales
In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer gives multiple tips on how you can deliver that authentic sales experience.
Apr 9, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry NewsVideo
Think Tank: Still Not Getting Social? WATCH THIS
While the possibilities available with paid social advertising may seem obvious to you, they’re not to most! I get calls regularly from people asking how to advertise better & when I ask them what their Facebook strategy looks like, I get r
Apr 6, 2018
Freebie Friday: Good vs Lucky
You’ve probably heard many people say they’d rather be lucky than good, but not ELEAD1ONE Partner Bill Wittenmyer, who says he’d rather be the opposite. In this #FreebieFriday Bill explains why being so good you don’t have to worry about luck
Apr 6, 2018
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Dealer ManagementDealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTrending Industry News
BLACK BOOK USED VEHICLE RETENTION INDEX SHOWS MARCH DECLINE DESPITE HEALTHY SPRING SEASON
Pockets of Increases Shown in a Handful of Car Segments Seeing Increases This Spring LAWRENCEVILLE, GA (April 5, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, r
Apr 5, 2018
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Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTrending Industry News
Two Weeks of Increases in Car Values
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Apr 4, 2018
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsMarketing StrategiesPay-Per-ClickTrending Industry News
Searching for Service: Tips for a Successful PPC Campaign
When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized
Apr 4, 2018
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Dealer ManagementDealer/GM NewsLead Management & CRMLeadershipSales StrategiesTechnologyTrending Industry News
3 Tips for Bridging the Customer Expectation Gap
Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place. Then the expectation gap opens up. Ty
Apr 4, 2018
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Dealer ManagementDigital Dealer ConferenceSales ManagementSales StrategiesTrending Industry News
A Mystery Shop for a Major National OEM (Part 2)
Last month, I introduced Part 1 of a two-part article series on a national Mystery Shop that Dealer Synergy conducted for a major OEM. We shopped dealerships across the country and evaluated them on communication KPIs. Part 1 focused on KPIs for phon
Apr 3, 2018
Relationship Development With People Is the Key to Your Success
Would you agree that great people drive greatness and without good people, your business is just a sound check getting ready for the real show? I do and that is the message I wish to expand upon. There is a long-standing concept going around that sta
Apr 3, 2018