Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across

Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in their new car, getting them to come back for regular service and maintenance (much less their next vehicle purchase) is tricky, to say the least. Wh

As the cost of vehicles goes up, leasing is making a strong rebound in the market.  OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers

Are you a solo-preneur or working with a small team and aren’t sure if you can handle expanding your staff, or if you really need to yet? Then this week’s Hard Facts is for YOU! It can be difficult to determine when you need help- and wha

Unconscious behaviors of your front and back end teams can be tricky and difficult to recognize, but they can make all the difference between a successful transaction and one that fails. Taking the intentional steps to realizing unconscious bias when

Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented? Well, failing to

Auto dealerships are often under the misconception that they are too small to be targeted in a data breach, but the reality is dealerships – of every size – house highly sensitive confidential information from drivers’ licenses to insurance doc

 “Hey Paul, how long should my videos be?” This is a common question I get asked from the video community. Watch this episode of Think Tank Tuesday and learn what goes into getting to that ideal video length that will keep your audienc

VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this video blog.