The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways t

If you’re spending more time pitching to customers and prospects than solving problems for them then you’re likely not experience as much success as you should. In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer explains how great salespeo

There’s near-sacred belief among dealers with multiple locations that each store should stand on its own. Dealers might centralize administrative, accounting, human resources, purchasing and other necessary organization functions. But the day-to-da

None of us like being copied. We want to be unique, have our own style, our own design. Now if we’re talking about our business marketing, we definitely want to be unique, especially if your dealership is paying good money for a website, and thou

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

The automotive marketplace is highly competitive with dealerships, service shops and others spending a significant amount of money to persuade the consumer to visit their business. While most of these organizations are successful in promoting their b

If you asked 100 sales managers in the auto industry, “What is the difference between training and coaching?”, you would get a wide array of answers that just describe training. In fact, less than 20% of managers could accurately describe coachin

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. Some customers have a religious devotion to a par

It’s easy to blame our issues on others, particularly when we’re not seeing the outcomes we think we deserve. But that doesn’t mean the blame belongs with them. Is there something you could be missing? Or something you’re not