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Who Really Cares About Your Marketing?
By Travis Hafer, Marketing Consultant, Naked Lime Marketing You come home from work and all you want to do is sit down to watch Netflix. You used to dread scrolling through a variety of movies and shows you had no interest in. It took up time and the
Jul 8, 2019
Navigating OEM Programs
By Caroline Hollis, Director of OEM Programs, Dealer eProcess Most manufacturers have some sort of OEM-recommended or mandated program for at the very least websites and digital marketing in order to be eligible for any type of co-op funds. Many prog
Jul 8, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry News
Increase Your Marketing ROI with 3rd Party Data
Most marketers think of third-party data as something to be used in conquest marketing. While it’s true that we must rely on 3rd-party data to acquire new customers, it’s important not to overlook the value of this data in marketing to yo
Jun 20, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsLeadershipSales ManagementTechnologyTrending Industry News
What to Look for When Choosing a Dealer Management System Part 1
Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also sometimes be downright confusing! Of all of the various software and dat
Jun 20, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry News
Measuring Success on Facebook
Many dealers may have seen the recent Automotive News article on Facebook’s new “Automotive Playbook for Dealers.” We have reviewed this playbook, and have come away very impressed with the way Facebook outlines the broad advertising categori
Jun 11, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingServiceTrending Industry News
Why Your Marketing Goals are All Wrong
Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated. While it̵
Jun 7, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsLeadershipSales ManagementTechnologyTrending Industry News
Windows 7 End of Life is Coming
Is your dealership still using the Windows 7 operating system? As of January 2020, Microsoft is discontinuing all support for Windows 7, which means they will no longer be releasing security updates. If you haven’t upgraded to Windows 10 by Jan
Jun 5, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Tracking Data to Outpace the Competition
Keeping track of data provides insight on how your dealership is performing, lets you know what you should currently be working on, and helps you prepare for the future. For those reasons and more, staying on top of data management is a crucial compo
May 29, 2019