CHICAGO – Cars.com, the premier online resource for buying and selling new and used vehicles, announced today that it will be giving the massive audience of Super Bowl XLVI the power to make a big difference in the lives of kids and young adults through its “Cars Cares” campaign. During the game, when the Cars.com commercial airs, viewers who use the popular Shazam App to tag the ad will earn $1.00 for one of seven charities in contention for a maximum $100,000 donation from the site.
“As we head back to the big game for the fifth year, we wanted to do more as an organization to contribute to our community and drive our mission of confidence,” said Mitch Golub, president of Cars.com. “We are launching Cars Cares as a way to give back, and fuel initiatives that matter to our brand, employees, site users and advertising partners– including dealers and automotive manufacturers.”
The maximum $100,000 donation will be given to the charity which receives the most votes on the Cars.com Facebook page between January 26 and February 13. Eligible organizations were selected for the work they do to drive confidence in kids. “Each organization has a unique focus on educating youth and providing programs and services that drive self-esteem, positive decision making and healthy behaviors,” said Mitch Golub. “It was important to us to identify organizations whose culture and values match our own and to give our community a voice in deciding which organization should be the recipient of our first Cars Cares donation.”
Votes can be cast daily through February 13, and the winning organization will be announced on Monday, February 20, 2012. The charities are:
- Adopt-A-Classroom helps underfunded teachers by providing them with community partners and funding to purchase the tools, materials and supplies they need to help students learn as effectively as possible in today’s classrooms.
- Alliance for a Healthier Generation works to address one of our leading public health threats – childhood obesity. Through its nationwide efforts the Alliance works to positively affect places that make a difference to a child’s health: homes, schools, doctor’s offices and communities.
- Cameras For Kids Foundation brings the gift of photography to underprivileged teenagers living in foster facilities across the United States. By use of digital cameras, these teenagers build up confidence, self-esteem, artistic talent and gain a skill set by learning about the fundamentals of photography through workshops, photo shoots and Fine Art Photography Exhibits.
- Reading Is Fundamental (RIF) inspires children to be lifelong readers by delivering free books and literacy resources to underserved children from birth to age 8. Through the dedication of more than 400,000 volunteers nationwide, RIF motivates children to follow their dreams and achieve their full potential.
- SADD (Students Against Destructive Decisions) empowers teens to stand up for positive, healthy choices. SADD students work to keep their peers safe and help them avoid making destructive decisions around underage drinking, drug use, risky and impaired driving, and teen violence and suicide.
- Scholarship America believes that every student deserves an opportunity to go to college regardless of their financial status, and since 1958 has awarded more than $2.7 billion to 1.8 million students across the country.
- VH1 Save the Music is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. Since 1997, VH1 Save The Music has provided $48 million worth of new musical instruments, donated to more than 1,800 public schools in more than 100 cities around the country, impacting the lives of more than 1.8 million public school students.
Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools. Cars.com put millions of car buyers in control of their shopping process with the information they needs to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (N.Y.SE: BLC), Gannett Co., Inc. (N.Y.SE: GCI), The McClatchy Company (N.Y.SE: MNI), Tribune Company and The Washington Post Company (N.Y.SE: WPO).