Car shopping by smartphone poses challenges for dealers to innovate, from The Buffalo News.
Billy Franklin recently bought a 2007 Chevrolet Suburban for $14,900 through eBay on his Android phone while eating dinner at a Red Lobster in Traverse City, Mich.
According to AutoTrader.com, half of millennials – those born after 1980 – who bought cars last year used their smart- phones or tablets, and competition is increasing to find the best ways for customers to digitally connect with dealers. [/caption]
The seller was in Brooklyn. Franklin, 38, and his wife were so satisfied with the deal that they stayed a couple of nights in the Garment District, walked around Central Park and visited a couple of decent restaurants. It was their first trip to the Big Apple.
No dealer. No test drive. No negotiating.
“That’s the first time I’ve bought a vehicle sight unseen,” Franklin said.
This is a pretty good time to be a car dealer. Americans bought 16.4 million new and 41 million used cars and trucks last year. Both numbers are expected to grow this year.
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