How To Build An Efficient 2017 Marketing Budget With Information, Not Illusions
// Webinar summary
Dave Spannhake, Founder & CEO of Reunion Marketing, and Denise Chudy, CEO of LotLinx, share data-driven strategies for building the most efficient 2017 marketing budget using market information. Dave and Denise will demonstrate to auto dealers how to leverage the “bullseye” approach to marketing and how connect advertising dollars to specific VIN-based ROI.
// Key takeaways
• Learn how to use data to make decisions about marketing budget allocation.
• Identify the common mistakes that dealerships make when it comes to dividing up their precious marketing dollars.
• Build a budget from the “inside out” using the bullseye approach to marketing prioritization.
• Create the most efficient marketing budget that ties advertising investment to specific vehicle sales.
// About the presenter
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.