LAWRENCEVILLE, GA (April 25, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it will power the online trade appraisal resource for NsightLive, a leading content engagement company that delivers quality leads to dealers through its pioneering Live content platform.
With Black Book’s trade appraisal engine, NsightLive is filling the void for independent auto dealers who currently do not have a trusted trade appraisal tool that can be used online. By leveraging NsightLive powered by Black Book, independent dealers can level the playing field leading to more successful sales transactions, especially since a more transparent valuation of a vehicle trade reduces friction between customer and dealer.
NsightLive’s Live Digital platform creates content experiences that increase customer engagement levels, which are paramount to increasing customer satisfaction and online lead conversions. In fact, a recently completed Beta test saw online lead conversions jump by 50% at one independent auto dealership. In addition to trade appraisals powered by Black Book, the platform showcases complete dealer inventory, available credit options, and dealer reviews accessible to shoppers.
NsightLive also offers a Hispanic certification program, available to dealers looking to increase engagement levels with Hispanic-speaking shoppers by creating content experiences specific to their local market, offerings include credit, trade, dealer reviews, and community events and dealer involvement within the local Hispanic community. Lastly, NsightLive offers social content integration for franchised dealers also looking to increase social engagement right on their websites.
“In today’s world of online-first research when shopping for a vehicle, it’s critical for dealers to provide the most accurate trade appraisal possible in order to build a stronger, more trusting relationship with the customer,” said Jared Kalfus, Senior Vice President of Sales at Black Book. “We’re excited to partner with NsightLive and we believe their pioneering online content engagement platform will be a game changer for both independent and franchised dealers.”
“We are excited to be a marketing partner with NsightLive and its content engagement platform because it helps level the playing field for independent dealers looking to attract more customers, build stronger relationships and sell more cars and trucks,” said Paul John, Executive Director of the Georgia Independent Auto Dealer Association. “With Black Book powering NsightLive’s online trade appraisal resource, customers will receive an accurate appraisal value on their trade in, which will increase efficiency of the transaction, give the buyer more control of the process, as well as give used car buyers the confidence to complete more purchase transactions with their local independent auto dealership.”
NsightLive is a pioneering digital content engagement platform available to independent and franchised dealers. NsightLive’s “Live” digital platform helps dealers offer the most robust online engagement content experience available, including inventory, trade appraisals powered by Black Book, credit options, dealer reviews, Hispanic shopper certification, and social integration. For more information please visit www.NsightLive.com.
About Black Book
Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit BlackBook.com or call 800.554.1026.
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Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.