According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 55% during the month of December 2011. This information is based on statistics for national automotive Internet behavior for December 2011.
Below are a few key statistics from Datium’s data for December 2011:
- Average Unique Visitors to per Websites: 3,956
- Avg Unique Visitors to Shoppers (conversion): 55%
- Page views per shopper: 14
- VINs viewed per active visitor: .13
- Average shoppers to lead:
- LTAV (lead to active visitor): 2.4%
- LTV (lead to visitor): 1.23%
- Search Percentages:
- New: 29%
- Used: 71%
Click here for more information from Dataium.