HERNDON, Va. — Audi of America announced that it will advertise during Super Bowl XLVI, the brand’s fifth consecutive time as an advertiser in the big game. San Francisco-based Venables Bell & Partners is creating the spot.
“The Super Bowl continues to be a platform to showcase a brand’s creativity and voice. Audi was the first auto maker in its class to begin advertising in the Super Bowl five years ago and we’re once again excited to be a part of the action,” said Scott Keogh, chief marketing officer, Audi of America. “We’ve achieved record levels of awareness and showroom traffic with national consideration numbers showing significant spikes post game, and are confident that this year will follow suit.”
In last year’s “Release the Hounds” spot, Audi became the first Super Bowl advertiser in history to tag an ad with a Twitter hashtag. The adventurous spot, featuring the new Audi A8 flagship sedan, was a parody of individuals attempting to escape from the confines of old luxury as portrayed in a luxury prison. The spot also featured a comical cameo by legendary musician Kenny G.
In 2010, Audi’s Super Bowl ad showcased a soundtrack created by rock legends Cheap Trick and featured the A3 TDI “Green Car of the Year” clean diesel vehicle, showing how easy being green can be. The brand’s 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the message that luxury is evolving. In 2008, the brand’s first Super Bowl spot delivered a parody of the movie “The Godfather,” signaling that Audi was ready to take on the perceived luxury leaders.
Throughout Super Bowl weekend for the past four years, Audi also has become known for producing highly attended and well received events at a specially-created Audi Forum in each market.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.