Are You Tracking Your Dealership’s Business In “Real-Time”?, from Charter Software Inc.
In a world where we’ve gotten quite used to knowing about and responding to an event almost immediately as it occurs, it only makes sense to use the same approach when tracking and responding to information related to your business. For example, in the same way that you might quickly react to news that could affect the price of a stock you own, take action after being alerted to suspicious purchases on a credit card, or reply to an influx of social media posts about your company is how savvy business owners are now managing their dealerships.
The key to this approach is to use a business system that processes your data in “real time,” which, according to Wikipedia is “information that is delivered immediately after collection.” The ability to track and analyze real-time data offers dealer principals, managers, and owners speed, flexibility, and competitive advantage. Continuously refreshed data viewable on their on their system dashboard provides business owners with an instant read on their business, reflecting business changes as they occur.