Albright’s Review Management Products Enable Dealerships to Easily Monitor, Respond, and Generate Additional Online Reviews, Improving Online Reputation to Drive Additional Sales for Auto Dealers
Durham, NC – Albright Digital enables dealers to sell more vehicles and services by providing them tools to drive more leads and better online reputation. Today, Albright Digital is launching the next version of its Review Management product suite, with full Google+ Local support. The two products included in the release are:
- The Competitive Review Dashboard monitors how each dealership ranks on review sites as compared to that dealership’s top competitors, and it notifies key personnel when and where any new reviews are posted, so immediate action can be taken.
- Review Assist provides a user facing application that actively engages users and encourages them to write reviews and provide feedback, giving the dealership real reviews from real customers.
Online reputation management is complex and dynamic. There are multiple review sites, constantly changing parameters, plus different effects on search rankings, influence and impact. According to a Yahoo! / Cobalt E-Business Study, 73% of car shoppers consult online dealership reviews before making a purchase, which makes online reputation more important than ever. In addition, the study proved that online reviews of dealerships are now more important to a buyer’s dealership choice than location or past dealership experiences.
“Most progressive dealerships who have embraced the digital age realize how important it is to have a strong and positive presence on online review sites, like Google+ Local, and how online reputation drives their overall business,” said Vickie Gibbs, GM of Albright Digital. “Customers like University Kia started out as not scored on Google+ Local. After using our Review Management products, they are now scored on Google+ Local and are seeing positive benefits to their website traffic and leads.”
The latest version of the Review Management product suite includes full Google+ Local support, so dealerships are able to track their reviews as well as encourage customers to write reviews on Google+ Local. On May 30, 2012, Google launched Google+ Local to replace Google Places business pages. These Google+ Local pages include a new ranking system based on the Zagat 30 point scale, and additional categories for users to review dealerships. With this launch, Google has fully integrated the Google+ Local scores into search results for Places, so these scores are front and center for prospective customers searching dealerships for vehicle purchase or service through Google.
About Albright Digital
Albright Digital, LLC, a wholly owned subsidiary of Capitol Broadcasting Company, with offices in the American Underground in Durham, NC, provides products and services to auto dealers enabling them to drive more sales by increasing website leads and improving online reputation. Combining expertise in digital marketing from other industries such as eCommerce, mobile, and media with expertise in automotive, Albright Digital leverages best practices in digital marketing to create products that are customized for the specific needs of auto dealers. For more information, visit www.albrightdigital.com or email email@example.com.
About Capitol Broadcasting
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates a variety of businesses, including WRAL-TV <http://www.wral.com/> , WRAL Digital <http://www.wral-hd.com/> , WRAL-FM <http://www.wralfm.com/> , WRAL-HD2 <http://www.wralfm.com/> , WCMC-FM <http://www.999thefan.com/> , WDNC-AM <http://www.espntriangle.com/> , WCLY-AM <http://www.espntriangle.com/> , Microspace <http://www.microspace.com/> , CBC New Media Group <http://www.cbcnewmedia.com/> and Wolfpack Sports Marketing <http://www.gopack.com/> in Raleigh, NC; WJZY-TV <http://www.wjzy.com/> and WMYT-TV <http://www.wmyt12.com/> in Charlotte, NC; WILM-TV <http://www.wilm-tv.com/> and Sunrise Broadcasting <http://www.cbc-sunrise.com/> in Wilmington, NC; WRAZ-TV <http://www.fox50.com/> and The Durham Bulls <http://www.dbulls.com/> in Durham, NC; and real estate interests including the American Tobacco Project <http://www.americantobaccohistoricdistrict.com/> and Diamond View office buildings in Durham, NC.