$99 Billion Opportunity with Fixed Ops
// Webinar summary
The goal is profitable growth, but over the next 5 years the automotive environment will be challenged on multiple fronts. During this session, we’ll discuss how fixed operations can sustain and increase profitability while addressing some of the challenges facing the industry. Specific item will include customer retention statistics and systems, how dealers feel about the state of the service experience and how to create a premium vehicle ownership experience that consumers expect, if not demand. By following the example of other retail experiences such as those of Amazon and Uber. Also, we’ll bust some common vehicle ownership myths and learn how your service department can reshape the customer experience to meet—if not exceed—rising consumer expectations.
// Key takeaways
• Learn how to deliver a customer experience that increases retention and profitability.
• See how to emulate the customer experiences of best in class tech-based companies.
• See what traditional thoughts or behaviors are now really just myths.
Jim is a public speaker, publishing numerous articles on automotive technology and CRM. He also occasionally plays bass guitar with some guys in a garage.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.