6 Dos And Don’ts Of Client Relations For Paid Search (Or Any Digital Marketing Discipline), from Marketing Land.
How do you maintain strong, long-term relationships with your pay-per-click clients? Columnist Matt Umbro offers up some tips.
For many things in life, there is a right way of doing things and a wrong way. Pay-per-click client relations are no different, as account managers need to remain professional and steadfast in their management of paid search efforts. The best relationships can sustain dips in performance if account managers are honest and forthcoming with clients.
The following are the six “Dos and Don’ts” of client relations from the account manager’s prospective. These recommendations come from my best (and worst) relationships over the years as well as from client feedback.
Though these recommendations won’t apply to all account managers 100 percent of the time, they provide a good basis for long-term and successful client relations.
Let’s start with a basic principle that is perhaps the most important for a solid foundation.