Interest in automotive SEO content is likely at an all-time high thanks to increasing digital marketing budgets and the need to rank for high-value keywords that create a constant stream of leads.
Unfortunately, all of the wonderful benefits of SEO that you’ve heard from myself and other industry professionals come with risks if not properly executed. Here are a few of the ways SEO writing can backfire and hurt your website:
Thin Content Leaves You Vulnerable to Google Updates
Over the past few years, Google has been fighting to change content standards on the web for the better. One of the biggest ways they’re doing this is through updates that target websites with “thin” content.
What is thin content? It’s content that lacks substance. Think of it as a news report that leaves you asking questions instead of feeling informed. They left out crucial details, provided no sources, and simply seemed to rush through the whole process.
Click below to read the full article: