It’s usually the spring season that brings about thoughts of “change” and “cleaning up”.
But it seems as if we ran past the exercise of “spring cleaning” this year and got right back into selling mode as soon as we moved the snow shovels, snow brooms and rock salt to the back of the storage room.
We’re all so happy to see live people in the showroom and on the lot that we’re not wondering about how many MORE people are out there still at home deciding where to when to buy. Or even more important, why the people on our competitor’s lots right now are not on ours!
So the time is here and the time is NOW! It’s time to become truly self-aware and take a good hard look at ourselves through the eyes of our potential customers.
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