5 New Year’s Resolutions for Paid Search in 2015, from Search Engine Watch.
Well, it’s that time of year. Time to reflect on 2014, and look forward to 2015. And with that, comes the making of resolutions for the new year. Exercise more. Eat less. Spend more time with the family. We all do it.
While we all start off with good intentions, it’s tough to keep these commitments throughout the new year.
Do you do the same for your paid search campaigns? Do you put together a list of things that you strive to do, only to have it lost amid the requests for reports or new campaigns that need to be launched? The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance. So when you get back into the office after the holiday festivities, and have eaten (hopefully) that last delicious sugar cookie, here are five PPC resolutions for you to put in place.